milk_shake icy blond shampoo

This toning shampoo is designed for maintaining cool-toned blonde hair by helping reduce unwanted brassiness that can develop over time. The formula uses black pigment technology to balance warm yellow or orange tones, allowing platinum, ash-blonde, and silver shades to retain a cleaner and more refined appearance between professional toning sessions.

Beyond color maintenance, the shampoo includes milk proteins that help support hair structure and improve overall softness. These proteins contribute to smoother strands and enhanced shine, which is especially important for chemically treated or lightened hair that can become dry or fragile. By combining pigment-based toning with conditioning support, the formula focuses on both color preservation and hair quality.

The shampoo works as part of a maintenance routine for individuals who regularly lighten or bleach their hair and want to preserve an icy or ash-toned finish. Regular use helps maintain color clarity while supporting manageability and gloss. For users aiming to keep their blonde hair salon-fresh between professional treatments, this shampoo provides a targeted solution focused on tone balance and hair care.